American Suzuki Motor Corporation (ASMC) was founded in 1963 by parent company Suzuki Motor Corporation (SMC). On November 5, 2012, ASMC announced plans to realign its business to focus on the long-term growth of its Motorcycles/ATV and Marine divisions and to wind down and discontinue new automobile sales in the continental U.S. With global headquarters in Hamamatsu, Japan, SMC is a diversified worldwide automobile, motorcycle and outboard motor manufacturer.
Founded in 1909 and incorporated in 1920, SMC has operations in 201 countries and regions
Suzuki Headquarters — Hamamatsu, Japan
Suzuki Motor Corporation (OTC: SZKMF)
Phone: +81-53-440-2061
Starting business in 1909 as Suzuki Loom Works, the firm was incorporated in 1920. Since foundation Hamamatsu, Japan, SUZUKI has steadily grown and expanded. During the post-W.W.II period, our motorized bike ‘Power free’* which earned a good reputation was followed by our 125cc motorcycle ‘Colleda’, and later by the pioneering ‘Suzulight’* lightweight car that helped bring Japan’s automotive revolution.
Each of these was epoch-making in their own right as they were developed and manufactured by optimizing the most advanced technologies of that period. Today, constantly going forward to meet changing lifestyles, the SUZUKI name is seen on a full range of motorcycles, automobiles, outboard motors and related products such as motorized wheelchairs and industrial equipment. The mark trademark is recognized by people throughout the world as a brand of quality products that offer both reliability and originality. SUZUKI stands behind this global symbol with a sure determination to maintain this confidence in the future as well, never stopping in creating such advanced ‘value-packed products’
Company Name
SUZUKI MOTOR CORPORATION
Date of Incorporation
March 1920 Incorporated as Suzuki Loom Manufacturing Co.
June 1954 Name changed to Suzuki Motor Co. Ltd.
October 1990 Name changed to Suzuki Motor Corporation
A Brief History
1920 – Privately owned Suzuki Loom Work is reorganized into Suzuki Loom Manufacturing Co. capitalized at Yen 500,000, with only one goal in mind: build better, user-friendly weaving looms. Minsho Suzuki elected president. Suzuki’s sale focus was to produce textile looms that would surpass the innovation and quality of other competitors.
1953 – Suzuki created a new type of motor vehicle, a motorized bicycle called the Power Free. This motorized bicycle features a 36cc two-stroke engine with a double sprocket gear system that enabled the rider to pedal with the engine assisting, pedal without the engine assisting, or disconnect the pedals and run on engine power alone.
1955 – Suzuki’s first mass produced car, the Suzulight, was a technical marvel. It included radical innovations for the time such as front-wheel drive, four-wheel suspension, and rack-and-pinion steering.
1963 – Suzuki brings its innovative motorcycle lineup to the United States, giving riders new levels of value and reliability. A fast growing line enables them quickly to become a major player in the motorcycle market.
1977 – ASMC launches Suzuki Marine in the U.S.A. Suzuki took to the water, forming a new company to market its proven outboard motors in the U.S.A.
1983 – Suzuki takes the lead in the all-terrain vehicle market by introducing the first four-wheeled ATV, the QuadRunner LT 125.
1985 – GSX-R, Suzuki introduced the first-generation GSX-R in 1985. The GSX-R750 was designed to win national and world championships while bringing the ultimate sporting experience to street riders. This was achieved via an all-new formula, with Suzuki’s first aluminum frame for unprecedented light weight and superb torsional rigidity and an oil-cooled, 4-stroke, 4-cylinder engine that was 10% lighter and delivered more than 100HP.
And at a light, 395 lb. dry weight, Suzuki’s goal of the world’s best power-to-weight ratio in class was easily realized. GSX-R Suzuki sportbikes have gone on to win an unprecedented 11 American Superbike Championships. Samurai, Suzuki introduces its automobile line to the United States, with the arrival of the Samurai.
1989 – Suzuki is the first company to introduce digital electronic fuel injection on its DT225 and utilize boron composite cylinder walls and ceramic fiber reinforced metal pistons. Suzuki, the innovative leader in outboard motors, always delivers more for your outboard dollar. Suzuki Marine was honored with the NMMA® (National Marine Manufacturers Association) Innovation Award.
1998 – Suzuki introduced its first four-stroke outboard with electronic fuel injection, the DF60/70. This model set standards for smooth running in all weather and altitudes. They were the first, but far from the last.
Suzuki Marine was honored with the NMMA® (National Marine Manufacturers Association) Innovation Award.
2000 – Suzuki becomes the Fastest Growing Japanese Auto Company in America for 2000 (reported by Automotive News).
2001 – America’s first affordable seven passenger SUV arrives. The Suzuki XL-7.
2004 – The launch of the Verona and Forenza sedans are exciting additions to Suzuki’s full line of SUV and cars. Suzuki launches revolutionary, compact 4-stroke V6 outboards with 200, 225, and 250 horsepower to compliment its full line of 4-stroke outboard motors. These engines include the industry’s most powerful V6 4-stroke that are also the lightest and most compact.
Suzuki Marine was honored with the NMMA (National Marine Manufacturers Association) Innovation Award.
2005 – Suzuki continues to grow! The versatile Reno and the fully loaded Forenza wagon are the newest reasons for you to make the smart move and own a Suzuki today.
2006 – Grand Vitara, With the all-new 2006 Grand Vitara, Suzuki proves that a combination of sophistication and ruggedness in an SUV is not attached to a premium, price tag. Refined safety and comfort features such as Electronic Stability Program (ESP®)*, SmartPass® keyless entry and engine start system, and V6 power, mated to the full-Time Four-Mode four-wheel-drive system, distinguishes the 2006 Grand Vitara as an authentic SUV.
Suzuki Boulevard M109R, One year after the launch of the Suzuki Boulevard cruiser line, Suzuki launched the all-new flagship Boulevard- M109R. An incredible combination of cruiser styling and renowned Suzuki power and handling, the M109R redefined the concept of a cruiser.
With its all-new 109-cubic-inch, fuel injected V-twin engine, the Boulevard M109R became the most powerful Suzuki cruiser ever, with the widest tire on a production cruiser rear tire and an unmistakable throaty and aggressive exhaust note. Sportbike suspension and brakes completed the package, elevating the whole concept of what a cruiser motorcycle could be.
2007 – Suzuki’s 4.0-liter, 300 horsepower V6 DF300 proved that an outboard could push even the biggest boats to incredible performance, yet be compact, light, and efficient. The 2007 NMMA® Innovation Award winner is packed with features like digital sequential electronic fuel injection, DOHC with four-valves-per-cylinder, variable valve timing, long-track intake manifold, spherical bore throttle body, free-flowing exhaust system and more.
2008 – The SX4 Sport was introduced, extending the SX4 line from the original SX4 Crossover, bringing Suzuki’s award winning handling capabilities from the Swift (European Car of the Year) to the U.S. market. Having wowed journalists and hundreds of thousands of drivers throughout the world, the Swift’s sporty character is embodied in the SX4 Sport. But the appeal did not stop at the track as it offered bold youthful styling along with a generous list of standard features.
SX4 Sport represents a core model for Suzuki that has a distinct personality from the competition.
2010 – Suzuki introduces Kizashi, designed, prototyped, tested, and refined for the enthusiast driver, it combines the excitement and balanced handling of a European Sports Sedan with the quality, craftsmanship and advanced engineering of a modern Japanese sedan. Discerning owners who appreciate the craftsmanship and muscular aesthetics of finer sports sedans, it breaks new ground, incorporating design elements inspired by legendary cars of our time, and built, assembled and equipped with materials and appointments that are immediately noticed by those who Know.
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