Jonathan Halvorson is the new director of global media strategy and branded entertainment for General Motors.
The appointment of Halvorson is to be effective starting April 1st 2014.
According to an internal announcement that was released by General Motors, Halvorson will make the company’s media strategy “more accountable and innovative” and will “build our brands through partnerships and integrations.”
Jonathan Halvorson will be joining GM’s global marketing services team which under the watchful eye of Megan Stooke, the company’s general director of global marketing services.
Before his appointment as GM’s media-strategy director, Halvorson was the global managing director for Starcom MediaVest, a media agency, where he worked for seven years.
As the global managing director for Starcom MediaVest, Halvorson oversaw the global relationship with Mondelez International, a global snacking company, for $35 billion. In a statement that was issued out by GM, Halvorson was able to enhance the digital, social and mobile strategies of Mondelez.
Halvorson, a former Starcom Media Vest’s global director for Procter and Gamble and the current media strategy director of General Motors, has had his works for brands such as Oreo as well as Trident being honored at Cannes, Festivals of Media as well as the Effies.
Before embarking on his career as the global managing director for Starcom MediaVest, Halvorson worked with clients such as Intel, Visa, State Farm Insurance as well as Eli Lilly, this is according to Halvorson’s LinkedIn profile.
Halvorson will be taking up the position which was occupied by Jaime del Valle Sansierra, who left General Motors last year, Ryndee Carney, General Motors spokeswoman said.
